Business coaching & mentoring in Belfast
YOUR NEXT MOVE. MADE CLEAR.
Work directly with Justin Milligan. A useful outside perspective on the decisions, people and opportunities shaping your business.
the conversation.Business ownership, from the idea
to the everyday decisions.
Built businesses. Lived the decisions.
Justin has spent more than 20 years founding, leading and advising businesses. His perspective comes from the responsibility of building teams, making difficult decisions and keeping a business moving.
Founded in 2014. Building a retail service business, a team and the systems behind the work.
The experience behind the perspective
In his published founder interview, Justin describes navigating the Belfast Primark fire and the pandemic, and why a team that works together matters. That experience informs the questions and practical challenge he brings to your business.
What happens in business coaching?
You work directly with Justin Milligan on a real business decision. Coaching helps you examine the facts, assumptions and options. Mentoring adds perspective from his experience of founding and running businesses. You remain responsible for the decisions.
Why it matters
When everything comes back to you, urgent jobs can crowd out the decisions that would change the business. A focused conversation creates time to work through them.
What 3B does
Understand the challenge, your numbers, team and practical constraints.
Challenge assumptions and compare options before choosing a priority.
Agree actions, owners and a review point to check what happened.
For owners facing growth choices, team issues or too many decisions on their own desk.
Talk to JustinChoose what to work on first.
A crowded desk. A recurring question. Choose what sounds familiar, then turn the noise into a decision, an action and a review.
Does every decision come back to you?
On your desk
- Approve the quote
- Answer a team question
- Check every handover
- Chase an update
Which decisions genuinely need you?
Busy isn’t a plan.
Put the demands in front of you. Work out which decision is underneath them before adding another job to the list.
A decision.
An owner.
A review date.
Turn the issue you bring into an agreed priority and an action someone owns. Set a date to review what happened.
Explore the plan and review views to see what you would take back into the business.
Talk to Justin about your decisionLess coming
back to you.
- First action
- Write the decision limits and escalation route.
- Owner
- Agree who can make the call, and what support they need.
- Review
- Set a date to look at what still came back to you.
Specific enough to act on. Clear enough to review.
A conversation with something to show for it.
Bring a real challenge. We work through the options, choose useful next steps and agree how to review them. The format and level of support are agreed around your business.
What would a useful change look like?
A decision you keep postponing. A team that needs you for everything. An opportunity you cannot quite assess. Start there.
Clear priorities. Real follow-through.
An honest working conversation, followed by actions you can use. You stay in charge of the decisions in your business.
Understand the situation.
Talk through your business, the challenge and what a useful change would look like. Agree the scope of the work.
How do we start?
Start with a conversation about the business, the challenge and what you want to change. You can ask Justin about his approach and decide whether it feels useful. Before any coaching work begins, we agree the scope, session format, frequency, support and fees.
What is the difference between coaching and mentoring?
Coaching helps you examine the situation, challenge assumptions and make your own decisions. Mentoring adds perspective from Justin’s experience of founding and running businesses. The balance depends on the challenge; you remain responsible for the decisions in your business.
What should I prepare?
Bring the challenge you want to work on, a little context about the business and any relevant information you already have. You do not need to create a presentation. We can agree what else would be useful after the initial discussion.
What will I come away with?
The work is intended to produce clearer priorities and a practical set of next steps, with responsibilities and a way to review progress. The exact scope, format and support are agreed before we begin. There is no one-size-fits-all programme or guaranteed commercial result.
Can 3B help put the plan into practice?
Where the next step involves a website, marketing, AI or a business system, 3B can discuss that separately. Coaching does not automatically include implementation or commit you to another service; any additional work is scoped and agreed first.
What’s taking up too much headspace?
Tell Justin a little about your business and the decision or challenge you are facing. You do not need to have the answer before you get in touch.
Our first conversation
We talk about what is happening, what you want to change and whether working together makes sense. Any next steps and fees are agreed before the work starts.