Google Ads management in Belfast
MAKE EVERY CLICK COUNT.
Google Search advertising managed around your services, your customers and your budget. From search research and advert creation to tracking and ongoing improvements.
What do Google Ads do?
Google Search ads put your business in front of people searching for a product or service you offer. You pay when someone clicks. The campaign decides which searches to target, what the advert says and where that person lands.
Why it matters
A relevant search can start a sales conversation. An irrelevant click still costs money. The search, advert and website need to work together.
What 3B does
Research customer searches, service areas and terms to exclude.
Build adverts, choose bidding goals and review the landing page.
Set up agreed conversion tracking, manage campaigns and report on enquiries.
For businesses with a clear offer, an agreed advertising budget and someone ready to follow up enquiries.
Discuss your Google AdsFrom search to enquiry.
Follow the journey from a specific search to a relevant advert, a matching page and a useful enquiry.
Start with the need.
A specific search tells us what the person wants. The campaign should answer that need.
The campaign and the page should answer the same need.
See where your ad budget goes.
Clicks are the start. We track the enquiries they create, what each one costs and which turn into customers.
- Ad spend
- £1,200
- Leads
- 48
- Cost per lead
- £25
Your campaigns. Properly managed.
From the first search plan to the next improvement. We agree the work, management fee and advertising budget before we start.
Already paying for clicks?
Tell us what is coming back: good enquiries, the wrong enquiries or no clear answer. That is a useful place to start the conversation.
Before launch. After launch.
A campaign needs a plan before it starts and attention once it is running. Here is how we approach both.
Understand the opportunity
We discuss your offer, service area, capacity and what a useful enquiry looks like. Existing accounts are reviewed before a plan is proposed.
Can you work with an existing Google Ads account?
Yes. We can review its structure, search terms, destinations and measurement, then explain what we would retain or change. Access and ownership are agreed before work starts.
Do I need a new website first?
Not always. An existing page may be suitable if it clearly explains the offer, works well on mobile and makes the next step easy. We will identify any gaps and agree whether improvements or a dedicated landing page are needed.
How do we decide what to spend?
We look at the available search opportunity, the value of a customer, your capacity and what you can commit to testing. Media spend and management scope are agreed separately before anything launches.
What will you measure?
We agree meaningful actions such as a completed enquiry, a useful call or a purchase. Advertising reports are read alongside your feedback on lead quality; a recorded click or conversion does not automatically mean a new customer.
Can you guarantee enquiries or a return?
No. Competition, demand, your offer, the website and follow-up all affect results. We can give you a clear plan, transparent decisions and measurement that helps you judge whether to continue or change direction.
Let’s talk about your next customer.
Starting your first campaign or wondering why the current one is not working? Tell us what you sell, where you work and what you want Google Ads to achieve.
Our first conversation
We will discuss your offer, website and existing campaigns, then outline the work and budget decisions to agree before anything launches.
Is a cheaper lead a better lead?
In this illustration, £1,200 divided by 48 leads gives £25 per lead. That is lower than the previous £30—but lead quality and sales decide whether it is a better investment.
Advertising costs shown exclude management fees. A lead is not a completed sale.
Discuss what your ads should deliver